For most organizations, their website is their most valuable marketing tool. This is why we approach websites from a design and a business perspective. We dedicate ample up-front time to learn, plan, and discover. This allows us to make the design and development time more productive, and the end result more impactful.
NOT ONLY …
The more general meaning of corporate identity is the overall image of a company that comes from an accumulation of experiences through all touch points. It consists not just of the company logo but also the stationery system, the marketing materials, the advertisements, the company’s online reputation , and even includes the way an employee answers the phone. These things establish the identity company.
A big part is your brand identity which is bigger than any individual marketing effort produced by your company. A concrete brand identity is essential to formulating a strong strategy for your business. That strategy needs to take into account the structure of your own organization, as well as those of your competitors. That’s what we do for you. We will analyze where you stand in the market, and help to create a plan that will get you where you want to be.
We also work with you to develop a social media strategy that defines rules for engagement, tone of voice and social measurement tools. We identify optimal social channels for your brand to better engage users and participate in organic conversations. We deliver ideas and branded content which can be distributed across owned and paid content channels, helping to improve the identity of your company.